Who is the youngest main force in the current fashion trend? After 90, after 00, or after 10? Continuing the aesthetics and dress styles of young parents, today's new generation of "KOL" in the fashion circle is well deserved. With the emergence of children's fashion, children's clothing is no longer limited to "low-age" and "young teeth" styles, and concepts such as health, technology, cool fashion, light luxury, and designers are all incorporated into it.
On the evening of October 23, the Tisana children's clothing 2020 spring and summer new product ordering fair with light luxury and designer codes was grandly opened at Haining New Century Grand Hotel. The theme of this new product launch conference is "'We're crowned'", bringing a unique spring and summer show, which means that Tissana and his family crowned their dreams and ideals, and entrusted the Tissana brand to Looking forward to the future.
The crowd at the press conference was full of crowds, and the "D" stage was full of lights and dreams. So how exactly is this children's fashion feast?
The violin and cello played melodious music. On the blue stage, the crowd was stripped from the excitement and pulled back to the scene.
The founder of Tisana and the general manager of the national branch launched the 2020 spring and summer new product launch conference
On the basis of maintaining the brand's light luxury, natural and minimalist style, Tissana's new spring and summer 2020 is based on the child's sense of experience and healthy growth, using comfortable, healthy and safe fabrics to take care of children's skin.
The white tops, silver shorts and colorful socks, lights and water surfaced against the children's innocent and lovely figures, which opened the new show.
The rich colors are one of the highlights of this season. There are fresh bean green, mint green, clear blue, lemon yellow, rubber powder, vibrant orange, taro purple, and neutral black and white. Gray and dark blue, contrasting with interesting patterns such as polka dots, starry sky, broken flowers, vertical stripes, graffiti printing, etc .; at the same time, the mosaic of color blocks, the multi-purpose use of lace and lace, combined with doll collar dresses, tide cool sportswear , Casual jackets, T-shirts, denim and other diverse styles, creating a lively and innocent image of children.
According to the data from the Prospective Industry Research Institute, the market size of China's children's clothing industry will exceed 200 billion yuan by 2020, or 218.3 billion yuan by 2023. A large group of children and children has supported the fast-growing children's clothing market, major brands have entered the market, and parents have more choices. So what kind of clothing can attract more young consumers?
Speech by Mr. Yan Lierong, the founder of Tisana
Since its establishment, Tisana has continued to promote the upgrading and shaping of its brands, products and channels. Mr. Yan Lierong, the founder of Tisana, said that Tisana's new spring and summer products always pay attention to originality and value for money, and strive to bring more surprises to empower franchisees, agents and consumers.
This new Tissana spring and summer is not only ingenious in the details of the processing, but also full of tide in matching. Chic streamers on jeans, large pockets, hazy mesh on the dress, delicate lace, small pleats on the sweater, paired with a contrasting belt and handsome baseball cap, a little boy's fluorescent crossbody bag and a cute little girl Flower shoulder bags, white sneakers and colorful socks show the youthfulness and freedom of children in the spring and summer season.
Chen Yongjie, Deputy Secretary of Zhili Town Party Committee
Ao Haiping, Director of Marketing, Tisana
"Fashion looks at Paris, and children's wear looks at weaving". As a famous "children's clothing capital", weaving has more than 10,000 children's clothing business households, children's clothing production exceeds 100 million sets, and the domestic children's clothing market share exceeds 50%. Aiming at a market with unlimited potential for children's clothing, Tisana went from a small Huzhou Zhili to a national market and an international market. At present, Tissana has more than 300 retail terminal stores across the country, has also brought the brand to the Korean market, and opened more than 20 brand stores.
Tisana Service Provider \ Affiliate Interviewed by Media
This new product launch was, in a more sense, a test of corporate upgrading and a straightforward expression of brand attitude. Through this stage, Tissana confidently displayed products and designs to franchisees and agents, demonstrated the concept of freedom and health in children's clothing, demonstrated brand strength, and demonstrated the results of corporate transformation.
With the conclusion of the Spring-Summer 2020 New Products Ordering Conference, Tissana's future goals have become clearer. Accumulate power and continue to improve. Tissana will present the company with a new look, gradually improve the formation of the team, build a new image, and strengthen operational capabilities. In the highly competitive children's clothing market, children's clothing is used as a carrier, adhering to the principle of sex parity and original ideas, transmitting brand style and thriving.
Source: serving a network of: Wang Yiting