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Vitality Jiangcheng Fashion Pioneer-Grand Opening of Wuhan Fashion Week 2019

Wuhan Fashion Week 2019 will be held from November 5th to 9th in the Red T Fashion Creative District of Jianghan Economic Development Zone and Wuhan International Convention and Exhibition Center.

On November 5, the opening ceremony of the 2019 Wuhan Fashion Week and the Fashion Summit Forum were held at the Wuhan International Convention and Exhibition Center. Just after saying goodbye to the 7th World Military Games, this national center city attracted colleagues from all walks of life with a broad and open mind. Jiangcheng's stylish annual feast.

Wuhan Fashion Week 2019 will be held from November 5th to 9th in the Red T Fashion Creative District of Jianghan Economic Development Zone and Wuhan International Convention and Exhibition Center. This Fashion Week is hosted by Wuhan Municipal People ’s Government, co-organized by the Propaganda Department of the CPC Wuhan Municipal Committee, co-organized by Wuhan Municipal Development and Reform Commission, Jianghan District People ’s Government, Wuhan Urban Construction Investment Development Group Co., Ltd., Wuhan Radio and Television (Group) Operation, Wuhan Urban Investment Cultural Industry Investment Development Co., Ltd.

The Wuhan Fashion Week 2019 is based on the theme of “Vitality” and is divided into major sections such as exhibitions, summit forums, fashion releases, and urban events. More than 40 professional events will be held. Fashion is a cultural symbol of a city, and it is also a catalyst for the industry. In 2019 Wuhan Fashion Week, innovation and convergence enriched the resources of the fashion industry, integrated diversified formats across borders, improved the sustainable development of the regional industrial chain, and further promoted the structural adjustment of the fashion industry in Wuhan. Enhance the original design and brand incubation capabilities of Wuhan clothing, promote the transformation and upgrading of Wuhan clothing enterprises to high-end value chains such as creative design, promote the reappearance of historical glory, and help the construction of Wuhan's world design capital and international consumption center city.

Wuhan has always been an international city with a spirit of change and openness. It has created one after another in the past development process. In the territory of China's fashion industry, Wuhan's textile and apparel industry has played an important role in the industry regardless of its circulation or brand. Entering a new era and embarking on a new journey, the national central city, the national strategy of the Yangtze River Economic Belt, and the creation of the Yangtze River's main axis have created greater opportunities for the leap of the fashion industry in Wuhan. Implementing the strategic deployment of the Hubei Provincial Party Committee and Provincial Government to “Run International Fashion Week Well and Build a Fashion Brand Incubation Platform”, excavate and carry forward the cultural heritage of Wuhan city, promote the regional intangible cultural heritage, and reshape the commercial centers of nine provinces. Industry-oriented cooperation and win-win situation, the city and the people's extensive participation in the field as the market-oriented, 2019 Wuhan Fashion Week to focus on innovation, technology, environmental protection, sustainable and other new era fashion industry high-quality high-speed development of key points, through a series of activities to promote the iterative industrial update Create fashion consumption hotspots, expand industrial consumption demand, and guide consumption upgrade.

Smash the industry punch

The holding of Wuhan Fashion Week 2019 will further accelerate the efficient docking of related industries such as Wuhan's creative culture, fashion design, brand building, and online marketing, and enhance the ability of innovative design sources in the fashion design industry.

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On the opening day of Wuhan Fashion Week on November 5, the three major links, such as the 2019 China (Wuhan) Apparel & Accessories Fair, the “Fashion Consumption Upgrade · Foreseeing Urban Renaissance” theme forum, and the Wuhan Fashion Week opening show, were held in turn, bringing together academic discussion , Trade shows, fashion release a number of content, with a new fashion punch to smash the 2019 Wuhan Fashion Voice.

Providing a platform for promotion, commerce, communication and growth for domestic and foreign brands and designers is the unremitting purpose of Wuhan Fashion Week since 2012. From November 5th to 7th, the China (Wuhan) Fashion & Accessories Fair 2019 and Fashion Week will be held concurrently. Aiming at the IP operation of Wuhan Fashion Week, create a new fashion week model combining "show show trade" with show promotion and production promotion, and the official supporting exhibition of Wuhan Fashion Week, which debuted, seeks to cultivate a fashion industry brand promotion, A new platform for B2B industry exhibitions for market development and trade cooperation. The total exhibition area of this expo is 15,000 square meters. The exhibition is divided into clothing brands , textile fabrics and accessories, textile and clothing equipment, designers and foreign exhibition areas. Red people, love emperor and other companies form a "Wuhan Army Corps" collective appearance, domestic and foreign fabrics Nearly 300 representative companies from the manufacturing, foreign trade, and foreign trade industries participated in the exhibition. Eight unique exhibitions held at the Wuzhan Fair put the show in the exhibition for the first time, providing a lot of exhibition space for the brand. Gather global related industry resources, accelerate the “full chain, full process” upgrade of Wuhan ’s local fashion industry, and build a Wuhan fashion industry cluster ecosystem. The whole industry chain exchange display, ordering and consumption platform for the first time established by Wuhan Fashion Week shows significant results. Industry pulling effect.

The “Fashion Consumption Upgrade · Foreseeing Urban Renaissance Summit Forum” held after the opening ceremony invited Professor Wei Pengju, Dean of the School of Culture and Media of Central University of Finance and Economics, Director of the National Cultural Innovation Research Center, Professor Jia Xizeng of Tsinghua University, Wang Yongjin, Dean of Beijing Institute of Clothing Technology, and Wuhan Textile Xiong Zhaofei and other well-known experts and scholars and famous fashion designer Lawrence Xu and Chairman of Wuhan Rural Commercial Bank Xu Xiaojian shared discussions on "how fashion can empower urban development in a consumer-upgraded market". Experts conducted in-depth analysis from macro policy, market orientation, online empowerment, etc., combined with current online marketing cases, to upgrade and develop the fashion industry in Wuhan under the new consumer format, and to reinvigorate business functions and reshape Wuhan The business legend of "Delivery to Hankou" asked for a diagnosis.

Adhering to high standards, professionalism and internationalization in the fashion release section is the most praiseworthy highlight of Wuhan Fashion Week over the years. This season's fashion week uses new technologies such as artificial intelligence, LED display technology, and ultra-high-brightness laser projection to carefully design three-dimensional dance beauty to achieve breakthrough innovation in the integration of fashion and technology; internationally renowned show director Wang Zhe has led China's top fashion choreographer team to carefully arrange many Works by outstanding designers, new breakthrough awards in software and hardware bring the most international quality of fashion audio-visual enjoyment, fully showing the cultural heritage of Jiangcheng for thousands of years and the rapid development of Wuhan's design capital.

At the opening show on the evening of the 5th, Wuhan clothing brand representative of Renren Fashion Group and internationally renowned designer Lawrence Xu each interpreted the relationship between traditional culture and modern fashion from different angles, and carried forward traditional skills with unique creativity. Fashion creative works of very different styles set off a splendid trend of Wuhan fashion in the current season.

Wuhan Hongren Fashion Group launched the "Light of Life" HONRN2020 spring and summer high-end ready-to-wear series, trying to explore the new collision brought about by the differences between art and humanities along the former Maritime Silk Road. Light-sensitive sequins and shiny fabrics, combined with embroidery, printing, and hand-beading techniques, present a free state of cultural exchange, and also highlight the powerful strength of Wuhan's local fashion.

Laurence Xu Lawrence Xu brings the "Twelve Flowers God" high-definition series, inspired by the legend of the Twelve Flowers God in traditional Chinese culture. In the three-dimensionally cut classic western-style dress, the design elements such as patterns and colors are extremely classical. The traditional Chinese cultural heritage and the essence of western fashion culture are skillfully combined. The vivid oriental charm and vibrant modern sense complement each other and convey the contemporary Strong confidence in Chinese fashion culture.

Blooming city wonderful

After the opening show, 5 days of exciting fashion events will be presented in Wuhan Fashion Week 2019, and colorful fashion, art, and cultural activities will jointly interpret the "energy" theme of Fashion Week.

Among them, Ji Wenbo, Pan Yiliang, Liu Yong and the newly-promoted "Golden Top Award" winners of previous Chinese fashion design "Golden Top Awards" claimed Yi Chao, China's leading designer of high fashion customization Lawrence Xu, from the United States, South Korea US- International brands such as POLO and ARRIVER J, as well as 16 local Wuhan designers and brands will bring 30 beautiful new fashion creative design releases; 2019 China (Wuhan) Apparel & Fashion Fair uses product ordering and business negotiations , Channel expansion, trend release, brand promotion, cross-border cooperation, and technical exchanges as the main content, promote industrial upstream and downstream cooperation, help design and market docking, and promote the integrated development of the service industry and manufacturing industry; Wuhan Rural Commercial Bank, for the first time, Supporting the holding of special financial docking activities for the development of the textile and apparel industry will promote the development of the real economy, brand building and dissemination, and promote the development of designers and enterprises; the "National Fashion Season" is based on the "National Popular Shopping Festival" and "Jianghan Road Pedestrian Street Series" "Fashion activities" as the fulcrum, linking the core advantageous business districts of the three towns of Wuhan, and developing a somewhat unique fashion Fees promotion activities, Wuhan build a new consumer fashion layout, power consumption upgrade. In addition, "Online Fashion Week" will carry out online live broadcast and exchange of fashion week, together with a number of fashion and art exhibitions, flashes, brand experience space, online live broadcast festival, etc., which are held concurrently during Fashion Week. At the same time as conveying the image of Wuhan's contemporary fashion culture, it has attracted the entire population of Wuhan to integrate into the fashion atmosphere and participate in the city carnival.

Based on the local, overview of the international, inheritance, integration and innovation, diversified, rich and novel fashion commerce and creative cultural activities, it presents the unique fashion charm of Wuhan, the world's design capital, in a comprehensive and multi-angle, and also highlights the uniqueness of Wuhan Fashion Week 2019. "Marketization" tab.

After 7 years of development, Wuhan Fashion Week has created a fashion excitement that is gradually spreading in this city. It is an indispensable integrated fashion service platform that integrates functions such as release, display, commerce, discussion, and competition. It has crossed the boundaries between high-value-added advanced manufacturing and modern service industries, and integrated various traditional industry resource elements. The promotion and combination has formed a new international metropolis development promoter with high creativity, high market control ability, high added value characteristics, and can lead the consumer fashion trend. It has also become an important position for big fashion to promote the great revival of Wuhan.

As an important industrial base, a science and education center, and an integrated transportation hub that connects the east and the west, communicates with the north and the south, Wuhan is currently "building an international transportation hub in the central region, an international economic and trade cooperation highland, an international exchange center, and industrial innovation with global influence. "Centre" strives to catch up, this charming city that is thriving by culture and exciting by fashion. It has unique advantages in developing the fashion industry. In the future, Wuhan fashion industry will become a billion-dollar economic sector, and a number of heavyweight fashion companies and The target of the brand is expected.

"The river crosses the heart of the north and the south, and the Han flows from east to west." The greatness of Wuhan lies in the connectivity of the nine provinces, in the southeast and northwest, and in our independent middle school. It is an eclectic mix of inclusiveness and inclusiveness. It is broad-minded and inclusive ... As one of the earliest cities in China to establish a modern clothing industry, this city of creation and imagination is compatible with business And the pride of art, naturally has a higher global perspective, and naturally should be a fashion capital with global influence.

When the first rays of sunlight fell on the Yangtze River Bridge in the early morning of late autumn, everyone in Wuhan was creating their own fashion story, and the 2019 Wuhan Fashion Week, which gathered together to break the waves, was "building industrial brands and creating cultural business cards." Began to paint a new blueprint for Jiangcheng.

Highlights this year

From "germination" and "bloom" since 2012 to "fashion speaks for the city" in 2017, "discover the other side" in 2018, and then this year's theme "vitality", the urban temperament of Wuhan is reflected in every fashion week In a fashion language. This year's Wuhan Fashion Week continues to rejuvenate the fashion industry and build a "fashion capital". With a focus on local, global, and inherited innovation, focusing on the vitality of design and technology, innovative ideas and cross-border elements, the rise of Wuhan's fashion culture Highlights the unique charm of the fashion influence of Jiangcheng Design Capital to the world!

How to tap the inside story of Wuhan's fashion industry to speak to the world? How to increase the influence of local brands and designers in the fashion industry at home and abroad? How to promote the connection between capital and fashion industry? These questions will be answered in this Wuhan Fashion Week.

Highlight one: Industrial exhibition opens the curtain of innovation

At 3 pm on November 5, this year's Wuhan Fashion Week kicked off with the China (Wuhan) Apparel & Accessories Fair 2019. More than 300 people from relevant government departments, industry representatives, enterprises and colleges, citizens and media representatives attended the opening ceremony.

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At the opening ceremony, Xu Fulin, the director of Wuhan Development and Reform Commission, delivered a welcome speech on behalf of the organizer.

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Xu Yingxin, Vice President of China Textile Industry Federation and Chairman of China Textile Industry Branch of the China Council for the Promotion of International Trade extended warm congratulations to the opening of Wuhan Fashion Week. He believes that since the establishment of Wuhan Fashion Week in 2012, it has gradually developed into a leading fashion industry in Central The important engine of the upgrade, while effectively assisting the brand to communicate with the designer's business, is also continuing to contribute to the construction of the central fashion capital. At present, the Chinese textile industry has entered a period of cyclical structural adjustment. The entire industry needs to accelerate the pace of industrial adjustment and build a regional opportunity platform. This year, the China Textile Industry Federation and the Wuhan Fashion Week Organizing Committee jointly created the first Wuhan International Textile Fabrics and Accessories Exhibition. The exhibitions are linked to each other and echo each other. I believe that with the careful cultivation of many parties, the combination of the two will definitely be for Central Textile, Fashion companies provide more development opportunities and drive the high-quality development of the central fashion industry.

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Zhang Yansheng, chief researcher of the China Center for International Economic Exchanges, gave a lecture on the theme "Fashion promotes high-quality development under the great changes". He said that the current world is in a great change not seen in a century, and China is in the best period since modern times. The two trends are in sync The interweaving and turbulence make it a great time for China to promote high-quality development and build a modern economic system. The development of the fashion industry will provide the people with more fashionable consumption methods, and promote China's consumption upgrade towards higher quality, more efficient and more sustainable development.

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In warm applause, Li Zhan, deputy secretary of the Jianghan District Party Committee and district chief, gave a keynote speech on "Fashion, Departing from Jianghan". He said that in recent years, Jianghan has relied on the construction of the national modern service industry demonstration zone and strived to create a "central fashion highland "Continuously build an innovation platform, promote transformation and upgrading, and promote the development of the fashion cultural and creative industry to drive the lifestyle service industry to" fine and high quality. " Facing the "new outlet" of consumption upgrade in recent years, Jianghan District will focus on supply-side structural reforms to lead the development of Wuhan's fashion culture and innovation industry, from the birthplace of Wuhan clothing to the source of fashion design, the place of fashion culture, Fashion consumption led a big step forward.

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Hu Yabo, Member of the Standing Committee of Wuhan Municipal Party Committee, Deputy Secretary of the Municipal Party Committee and Deputy Mayor of the Municipal Government, announced the opening of 2019 Wuhan Fashion Week!

After the opening ceremony, the leaders and guests visited the exhibition areas of the main venue of the fashion week exhibition. In the Red People and Love Emperor exhibition area, the leaders learned about the development status of Wuhan clothing enterprises and heard about the industry.

According to reports, the exhibition covers a total area of 15,000 square meters and nearly 300 exhibitors. The exhibition is divided into clothing brands, textile fabrics and accessories, textile and clothing equipment, designers and foreign exhibition areas. Nearly 300 representative companies participated in the exhibition. Among them, in order to fully explore the potential of the central market and promote regional structural adjustment, the China Textile Industry Federation and the Wuhan Fashion Week Organizing Committee also jointly created the first Wuhan International Textile Fabrics and Accessories Exhibition to enable this fashion week to achieve upstream and downstream industries. Deep linkage and coordinated development.

Participation sentiment of local enterprises in Wuhan is soaring. More than 100 Wuhan clothing enterprises such as the new "Wuhan Legion" and the Emperor of the clothing industry made their first concentrated appearance at the expo, and a number of new clothing technologies and intelligent manufacturing equipment were also presented at the exhibition for the first time. Bringing the latest scientific and technological information. The person in charge of the Wuhan Development and Reform Commission, the organizer, said: This year's Wuhan Fashion Week is the first time to host an official supporting exhibition and show linkage. The main purpose is that the significance of Wuhan Fashion Week is far from the display of dozens of shows in these days, but to build a A platform capable of empowering all parties, opening up precise entrances to industry links, omni-channel access, and multi-scenario integration of the "show trade" form have stimulated the integration of forces and resources from all parties in the industry and promoted the development of the Wuhan fashion industry ecosystem. Perfect and grow.

After the opening ceremony, the 2019 Wuhan Fashion Week Summit Forum was wonderfully presented. As an influential high-end cultural exchange platform in the industry, this year around the theme of “Fashion Consumption Upgrade • Foreseeing Urban New Life”, this forum invited the School of Culture and Media of Central University of Finance and Economics Prof. Wei Pengju, Director of the National Cultural Innovation Research Center, Jia Xizeng, a well-known professor at Tsinghua University, Wang Yongjin, Dean of Beijing Institute of Clothing Technology, Xiong Zhaofei, Wuhan Textile University, and other well-known experts and scholars, as well as designer Lawrence Xu, and for the first time this year ’s cross-border integration from finance to fashion Xu Xiaojian, the chairman of Wuhan Rural Commercial Bank, and others started sharing and discussion. Representatives of related enterprises, teachers and students of colleges and universities gathered together to participate in the event.

Highlight two "Twelve Flowers God" interprets Chinese charm

At 19:30 in the evening, the opening ceremony of Wuhan Fashion Week 2019 officially started in the Red T Fashion Creative District. From the presentation of the creative dance scene to the visual impact of the opening catwalk, from the superb interpretation of international supermodels to the online live broadcast to promote, this fashion week has opened up waves of shocking fashion pulses with warm applause on the scene!

At the main show of Fashion Week, at a glance, the colorful colors are like the flowing light beams blooming in vitality, and the light and shadow are jumping in the layered flow. The beauty of this dance shows the theme of this year's "Vitality", not only revealing the attitude of courage to inherit, but also the determination to innovate.

According to the Wumei team at the opening ceremony, this year's Fashion Week opening ceremony adopted domestic advanced three-dimensional three-dimensional stage and applied new technologies such as artificial intelligence, LED display technology, and ultra-high-brightness laser projection to better realize the presentation in a limited space. Three-dimensional multi-dimensional effect. The overall design of Wumei cleverly uses the blending of light and shadow aesthetics with streamlined art to transform the scene needs of different shows and presents shocking visual symbols. The charm of light and shadow blends industry characteristics, and the progressive sense of ritual provides a more fashionable interpretation of "vigor"!

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In the beautiful light and shadow, the opening show was won by the "China Well-known Trademark" title, the representative of Wuhan clothing brand enterprises-Red Man Fashion Group. This time, Ms. Tang Guanyi, the chairman of Wuhan Redhead Fashion Group, brought the "Light of Life" HONRN2020 spring and summer new show. The inspiration of "Light of Life" design originated from "global sharing, simple life", and life sailed in Tianshui In the meantime, the Silk Road along the coast explores the new collision between art and humanity across cultural differences.

Among the shimmering tones, a neutral suit with a sense of power, and a feminine light skirt, through deconstruction and remodeling, inject the artistic connotation of craftsmanship into the classic silhouette. This season's HONRN2020 spring and summer new product uses a combination of light-sensitive sequins and a variety of fabrics, combining embroidery, printing and hand-beading processes to create micro-stars and layered magnolia flowers. Color-matching and texture fabrics with visual appeal The exquisite and exquisite details design highlights the unique and exquisite temperament of urban women, as well as the unique creativity and fashionable smell of "Wuhan Brand".

The "Twelve Flowers God" brought by internationally renowned designer Lawrence Hsu surprised the audience, and the opening show set off a new fashion climax.

In recent years, works with Chinese fashion styles have been increasingly presented at domestic and foreign fashion weeks. Whether it is Chinese patterns or classic plate buckles, Chinese style has gradually become the favorite of major fashion brands. The east wind is gradually spreading to the west. Under the coordinate of the 70th anniversary of the founding of the People's Republic of China, Wuhan Fashion Week 2019 pays more attention to the integration of East and West cultures, and invites the Chinese designer Lawrence Xu, who has returned internationally, to lead the opening show.

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Lawrence Xu has been invited by the French Apparel Council since 2013. He has successfully released a series of works such as "Hydrangea", "Dunhuang" and "Mountains and Jiangnan" at Paris Haute Couture Fashion Week. He has also served as the costume design of the opening ceremony of many national events at the G20 Summit division. At the recently concluded China International Fashion Week, Lawrence Xu just won the annual China Fashion Awards for Excellence in Craftsmanship. According to reports, this Wuhan Fashion Week is the first time that Lawrence Xu has released his work at a domestic fashion week. He joined hands with a hundred models to specially prepare the "Twelve Flower God Show", which is inspired by the traditional Chinese twelve flower gods. Plum blossom, apricot blossom, Peach, pear, peony, pomegranate, lotus, begonia, chrysanthemum, hibiscus, camellia, daffodil, twelve kinds of flowers in twelve months colorful the world with different looks. Clouds and flowing water, fresh oriental charm played the main theme of the fashion week show.

The model walked out wearing a bright red wedding dress. The 30,000 red crystals inlaid in it are enthusiastic and eye-catching, like red pomegranate overflowing with fruits, symbolizing the prosperity and prosperity of many children. The pomegranate flower wedding dress opens a door of colorful flowers.

Slim daffodils, dignified and elegant peony flowers, magnificent blooming hibiscus flowers ... Models dressed in Lawrence Xu new dresses, like flower fairy, performed a moving story from the love at first sight to the life of the audience. The finale is a "Swan Love" dress. Its overall shape is like the wings of a swan, with a swan-shaped headpiece, embellished with a lot of delicate crystals, noble and elegant, and the light shines. Lawrence Xu, who is good at combining Chinese and Western, pays attention to innovation in inheritance. The entire "Twelve Flower Gods" series is a combination of Chinese and Western styles, with a three-dimensional cut that is completely westernized, but the design elements have a classic and traditional Chinese cultural heritage.

"International expression of Chinese elements" is a refined weathervane in the current global fashion trend, firmly rooted in the roots of Chinese cultural self-confidence, and entered the international perspective. The head of the Wuhan Fashion Week Organizing Committee revealed that Wuhan is a fashion capital. It is also based on the global context of the development of the fashion industry, standing in the new stage of the era to look at this proposition. Wuhan Fashion Week is at an inflection point this year. The development of Wuhan's fashion industry has entered a new period of rapid explosion. I believe that more and more fashion week cultural self-confidence will have a better expression.

Highlight Three: Vogue Theme Fashion Trend

At present, China is ushering in a new turning point in consumer transformation and upgrading, the rapid development of science and technology, and the changing market situation, which have created an infinitely possible future. This season's Wuhan Fashion Week takes “energy” as the trend theme. “Vitality” means trendy pioneers and passion, and means multiple dimensions and unlimited unknowns. Wuhan Fashion Week 2019 uses “Vitality” as a declaration, encourages multi-dimensional sources of inspiration, explores and extends the limits of fashion and imagination from different perspectives, and promotes unlimited creativity in the field of design.

This year's Wuhan Fashion Week will have 30 stunning shows, in addition to "GIOIAPAN" "FANXI & VANCY", "Sheguang Hu", "FORELE" and other old friends of Wuhan Fashion Week show, as well as ARRIVERJ and other designs from South Korea, Singapore and other places The division brand also brings a different stream of vitality. Wuhan local designer Luo Fanxi said after the opening ceremony:

"Wuhan design represents innovation for our fashion designers, because Wuhan design in the 1990s is very famous all over the country. We must work harder to innovate and work harder to use our new style, new model and new This kind of business operation strives to set new heights for Wuhan design. "

According to incomplete data statistics, original independent designer releases accounted for at least 80% of previous Wuhan Fashion Weeks. Over the past eight years, more than 20 Wuhan designers have gained popularity under the support of Wuhan Fashion Week, including from New York fashion. Luo Fanxi from Zhou Zhou, Gao Ruixuan from Shanghai Fashion Week, local original designers Du Muze, Liu Zhengxin, etc., represent the strength of independent local designers in Wuhan, becoming the vital engine of Wuhan's fashion industry.

Taking Wuhan design as the "fusion point", we will actively promote the joint win-win situation in all aspects of the fashion industry and provide a larger platform for Wuhan's fashion consumption upgrade. This year, Wuhan Fashion Week has brought a vibrant fashion experience to the trend of "fusion".

After the opening ceremony on November 5, Wuhan Fashion Week will usher in a series of fashion creative activities, such as fashion demonstrations, fashion and art exhibitions, live broadcasts, pop-ups, brand experience spaces, online celebrity live broadcast festivals, and the national fashion season. The series of creative activities from design to style, from the show to the music, are everywhere to interpret the "dynamic" theme of the scene expression, street, life, workplace, outdoor and other scenes of fashion creative activities presented one by one. Internet celebrities, rap musicians, and fashionistas will dedicate themselves to all aspects of the event to spark greater vitality with cross-border cooperation.

Highlight 4: Fusion cross-border and move towards fashion capital

After seven years, this year's Wuhan Fashion Week is at the meeting point between the present and future of the fashion industry. Its evolution condenses the leap and change of the city and shapes the city's temperament and body.

What difference does fashion week make to the city?

Vigor is an obvious measure.

Data show that Jianghan District has held Wuhan Fashion Week for eight consecutive years. For the positioning of the fashion industry's highland, luxury goods, fast fashion chain stores, and high-end hotels will gather, and the cultural and creative industries will rise in Jianghan. The world's top 500 branches and internationally renowned brands have settled in. Various fashion brands with international influences echo each other in some prosperous areas in Beijing and Shanghai. By the end of 2018, the total retail sales of social consumer goods in the region exceeded 120 billion, accounting for nearly one-fifth of the city.

In 2017, the old industrial plant of Jiangdi Economic Development Zone Aidi Group was re-carved into a creative district. The 1800 square meters double-story semi-open show floor will become the permanent venue of Wuhan Fashion Week. Attract Jinding designers such as Pan Yiliang and a group of independent designers. A group of new fashion cultural and creative enterprises such as wework, Youke Factory, 36 氪 and other avant-garde fashion maker spaces have also come to Jianghan. This year, Jianghan District transformed and upgraded Jianghan Road Pedestrian Street. Through the introduction of boutique museums, exhibition halls, art galleries, theaters, cultural theme dining, and advanced customization, Jianghan District has established a leading area for international consumption centers in Wuhan. Fashion merges and coexists in urban space in the form of "cultural complex", which releases energy continuously.

Wuhan Rural Commercial Bank, which has crossed the border from the financial sector for the first time this year to Fashion Week, intends to link design and business, trends and capital cross-border resources to create a cross-border integration and win-win value chain. Wuhan Fashion Week is becoming a fusion agent and catalyst for industrial development, enabling domestic and foreign fashion design and production factors and innovation resources to accelerate the gathering of Wuhan.

The energy of fusion is far beyond imagination. In the current context of supply-side reform, improving, expanding, and stimulating the vitality of urban fashion consumption is also a strong voice issued by Fashion Week. This year, a number of live broadcast platforms such as Taobao Live and Douyu Live were invited to broadcast live online, setting off a new trend of online fashion for all. With the help of Jianghan Road Pedestrian Street, a fashion landmark in Wuhan offline, and combining fashion products, online celebrity products, and cultural and creative products to create ten comprehensive market events, the vitality cells of fashion cities are being awakened one by one.

Wuhan builds a fashion capital, depicting the colorful and vibrant future of the city. Wuhan, the fashion capital, seeks a breakthrough in the new era of fashion and cultural integration, which can reflect the upgrade of Chinese consumption and lifestyle. A representative city is a city that combines China's most fashionable lifestyle with the most traditional lifestyle.

Wuhan, the future fashion capital, is a city of acceptance, a city of creation and imagination. The city has infinite new possibilities, and the more it develops, the more it will show the charm of a global city.

Source: China Service Network

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