On December 19th, the 2019 Chuangchuang · Shoes and Apparel Industry Annual Conference with the theme of "industry synergy" was officially opened in Zhejiang Tongxiang Chuangchuang Business School. More than 2,000 guests from government agencies, textile and apparel associations, distribution markets, chambers of commerce organizations, listed companies and industry leaders, elites and professional media attended the event, setting off a wave of synergy and co-construction and integration in the textile and footwear industry.
Heavy release: 29 judgments of the textile and apparel industry in the next 10 years
At the annual meeting, Chairman Yan Xuyong of Chuangchuang Co., Ltd. solemnly released the 29 major judgments of the textile and footwear industry in 2020-2029.
Judgment 1. Increase to stock
The entry of the Chinese economy into the era of stocks means that the era of unlimited and incremental expansion is gone. The concentration of China's footwear industry is increasing, the Matthew effect is more obvious, and competition is extremely fierce. How to set up camps and cultivate intensively in the stock era is an issue that entrepreneurs need to consider.
"Regardless of the industry and the general environment, it is not what we should consider, what we should consider is how to do it."
Judgment 2, control to empowerment
From the efficiency of the business model field to the king, the middleman economy, the dimensionality reduction method, the collaborative empowerment of the organization field, the professionalization of the subdivided field, the digitalization of the technology and intelligent field, the community economy, and the channel and marketing. Spiritual consumption, new species of industry, etc., 29 insights on the entire brand market, retail market, and supply chain market are instructive for helping shoe and clothing companies to broaden their business cognition margins and find business models and landing methods that conform to the trend.
1. Facing 2020, the textile and footwear industry standing at the crossroads, industrial synergy is imperative.
2. The economy has entered the era of stocks, from the unlimited expansion of incremental markets to the establishment of camps in the era of stocks.
3. We need to do traffic empowerment, technology enablement, and collaborative enablement. Many Chuangchuang students' performance growth is based on synergistic growth.
4. Times have changed. If you do n’t restructure and use the original ideas to do business, it is difficult to do business. If you adapt to the current economy, business is not difficult to do.
5. Efficiency is king, and inefficient growth is to accelerate suicide. Big fish eat small fish is growth efficiency, fast fish eat slow fish is execution efficiency, swarm fish eat sole fish is scale efficiency, whale eat swarm fish is cross-border efficiency.
6. In the next ten years, the competition in the textile and footwear industry will be the competition of human efficiency, floor efficiency, product efficiency, supply chain efficiency, and asset efficiency.
7. Everything will be digitized, from planned economy to market economy, and then to market planned economy.
8. The transformation of the shoe and clothing supply chain model is a systematic project involving the transformation of the enterprise's full value chain.
9. It all starts with strict selection, selecting talents, customers, products, suppliers, supply chains, upstream brands, and retailers.
10. Enterprises need integrated development. Enterprise development needs to break from a single point to the entire commercial operating system.
11. Chuangchuang is not just a training company. We will provide strategic empowerment, marketing enablement, training enablement, retail enablement, brand enablement, technology enablement, product enablement, investment enablement, and technology to the industry. Empowerment, organizational empowerment, and space empowerment will provide a variety of services to the industry.
12. Marketing was the icing on the cake in the past. In the next 10 years, marketing is a life-saving medicine. Retail can't do marketing and can't find customers; brands can't do marketing and can't recruit business; factories don't do marketing and can't sell. In the next 10 years, we still need to do a good job in marketing.
13. Cognition is the most essential difference between people. In the future, we must strengthen our understanding of this society and the depth and speed of our understanding.
14. Don't lose the money you earn by luck in the next 20 years by your strength in the next 3 years.
15. The way to win in the future is to increase control, more channels, and higher efficiency.
16. Industrial synergy: from singles to alliances and symbiosis. We have to remove the department walls, the company walls, and the industrial walls. We must remove these walls and the industries must work together.
Industry synergy to build China's footwear and apparel industry ecological alliance
As the initiator of China's footwear and apparel industry ecological alliance, Chuangchuang has been keeping abreast of the changes of the times and the direction of industrial transformation and upgrading, and promoted the interconnection between the industry and the market. At the annual meeting, Chuangchuang signed strategic cooperation agreements with 8 national industrial cluster governments, 12 key industrial circulation markets, 13 industry chambers of commerce associations, and 14 technology and ecological enterprises to cooperate with upstream and downstream auxiliary materials manufacturers and manufacturers in the entire industrial chain . , Brand operators, wholesale distributors, terminal retailers, online operators, nearly 10,000 companies, initiated the creation of Chong Chong Global CE O class committee, Chong Chong National Alumni Association, Chong Chong Supply Chain Alliance, Chuang Chuang Brand Alliance , Chuangchuang Wholesale Alliance, Chuangchuang Retail Alliance, etc. At the same time, it also integrated nearly 100 entrepreneur lecturers, internal lecturers and external experts to fully empower the industrial knowledge structure, and more, broader and more comprehensive resources for efficient Value creation and transmission, comprehensively enhance the level of coordinated development of the industry chain.
Chuangchuang Business School: Textile, footwear and apparel industry empowerment platform to promote efficiency change in the footwear and apparel industry
The textile, footwear and apparel industry is a strongly linked environment, and the value network plays a key role. Enterprises need to collaborate with value partners to create value together in order to meet consumer requirements and create more value beyond the company's own capabilities. Get more room for growth.
Facing the future, Chuangchuang will give full play to the role of the industrial synergy linker, adhere to open coordination and result-oriented, and provide shoe and clothing companies with energy from multiple dimensions such as products, organizations, channels, technology, and ecology, and become a driving force for the efficiency change in the industry. An important force to promote common prosperity and sustainable development of the industry.
Chuangchuang was established in June 2011 and is headquartered in Shanghai. It is the industry's first provider of results-oriented enterprise management solution providers. The core business of the enterprise includes industrial vocational education, corporate training, industrial ecological coordination, industrial space construction, and business radiation throughout the country.
With its strong marketing system and training flow, Chuangchuang has carried out in-depth cooperation with many domestic leading companies, industrial clusters, and distribution markets such as Alibaba, Tencent, Huawei, JD.com, and Vanke.
Chuangchuang is committed to comprehensively assisting the development of vocational education in the textile and footwear industry in the next ten years, the development of business school training, the coordinated development of the industry, the development of scientific and technological empowerment, and the development of ecological construction; together with industry elites, we will jointly promote the Chinese textile and footwear industry A brilliant new decade.
Source: China Service Network